Product recommendations

 Product recommendations

Recommendation AI is another key investment for the retail world. We’re talking personalized product recommendations at scale, based on everything from browsing and shopping history to chatbot interactions.

This is a particularly interesting use case for AI because it means retailers can start to connect shoppers with the items they’re looking for earlier on in their online shopping sessions. Recommendation AI can also expand to include both visual and voice search, and retailers have experimented with both.

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