#2: Data Analysis

 

#2: Data Analysis

AI tools provide insights into customer behavior that can help optimize campaigns and target the right audience at the right time. Common tools like Google Analytics and IBM Watson have already been providing AI-powered insights for a couple of years. AI tools now can do things like identify trends, calculate predictions, and suggest strategies.

Google Analytics utilizes a powerful combination of machine learning and business intelligence to instantly calculate key metrics, like customer engagement patterns, website performance, and site visitor activity.

The best part is, more tools are popping up every day, and the capabilities are going to continue improving over time.

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